To celebrate its 3 years, FAGUO, a French brand of sneakers, organizes next Saturday (31stMarch) treasure hunting in Paris. We are proud to announce that this new street marketing operation 3.0 has been developed with a SME involves in CISNET project: BOOKBEO. This company, based in Brittany (France), develops web & mobile applications for augmented reality use. Within the framework of Faguo marketing operation, BOOKBEO has developed QR Code hidden in Paris’ streets! Saturday 31st March, from noon to 4.00pm, all FAGUO fans could go on the track of 100 QR Codes hidden in the 2nd and 3rd urban district. To help them in this quest, a hundred of brand ambassadors (blogs, facebook fans, shops and brands friendly) will diffuse some clues on social network. How plays at this huge treasure hunting? Simple: Find out QR Codes and scan them thanks to BOOKBEO apps! Players could win 100 pairs of shoes, 1000€ of gifts and 2 plane return tickets in Europe. Video on You Tube Website: http://www.bookbeo.com/
























